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Hospital Marketing: Ad Adjacency Over Rated
Research indicates readership of ads not dependent on the adjacent editorial content. It has been a long held belief that ads placed adjacent to relevant editorial copy improves the readership of those...
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Healthcare Marketing: Average and Ordinary Equals Fresh and Credible
Featuring real people in our advertising provides a freshness and credibility that can really connect with the audience Pepsi did it. Remember the Pepsi Challenge when ordinary people were asked to...
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